Our product market is outside India, but the wider corporate social responsibility is to serve our very own community in Ambur.
This endeavour initially started with Farida Eye camps in 1984.
Presently, our efforts are to focus on some of the key areas which make a long term impact on the quality of life of people in Ambur.
Farida owns one ambulances available around the clock to deal with medical emergencies. This facility is used by the local community whenever there is a requirement by just placing a call to any one of the Farida factories. This service is extended for a nominal fee; however this service is free for the employees and their families of Farida Group.
Farida has established two clinics, one each at Azad Nagar and Ambedkar Nagar in Ambur, to extend basic health care services to children aged between 0 to 5. Each week around 100 children receive free treatment in these clinics. The clinics are managed by a Paediatrician and a Paediatric Nurse and are open during the evening hours (4.00 p.m. to 8.00 p.m.), weekly once at Azad Nagar and twice weekly at Ambedkar Nagar.
Farida conducts annual eye camps in Ambur. Farida employees and the population of Ambur and its vicinity are the beneficiaries of these camps. Each year around 2,000 persons have their eyes checked. Spectacles are prescribed and distributed for people with improper vision, cataract operations are carried out, and necessary medicines distributed during the camps. To date a total of 36 eye camps have been organized. In all 43,659 persons have been screened, 3,316 cataract operations completed and 27,201 spectacles have been distributed free of cost.
Clean drinking water is essential for a healthy living. The people of Ambur did not have enough of this supply. Farida Group procures water from nearby water resources and supplies to households.
Another corporate social responsibility initiative of Farida is its voluntary services to the government sponsored annual polio camps. The Group helps the government teams in transporting the vaccination medicine to the rural booths using the Group’s transportation facilities with the help of its employees. This service covers 60% of Ambur children.
Leather tanning, a high water intensive industry, poses many environmental hazards by way of the effluents the factories discharge into the water bodies of the area leading to water and soil contamination, deterioration of ambient environmental quality and general state of sanitary conditions and raising lot of public health issues.
Farida has taken much care to address this issue by implementing low-pollution production processes and setting up world class Effluent treatment plant at its Tannery campus in Thuthipet, Ambur. This plant demonstrates a workable methodology for reducing environmental problems associated with leather production.
These steps have resulted in environmental benefits like reductions in water and chemical consumption and wastewater pollution.
Solid waste heaps and dumps act as a breeding ground for mosquitoes and poses a big health hazard. Farida lends a helping hand to the local administration in regular cleaning of the solid waste. Farida has dedicated two tricycles for solid waste collection and the required staff. It has also installed solid waste dumpsters in various Ambur localities for the households to dispose their solid waste in an organised manner.
Another initiative of Farida towards a greener environment has been to plant trees. Farida staff volunteers along with Exnora International participate in cleaning rallies at Ambur. The volunteers plant saplings and place protective fencings around them. The teams also sweep and spruce the roads, and streets of Ambur, clearing it of garbage.
