Leather tanning, a high water intensive industry, poses many environmental hazards by way of the effluents the factories discharge into the water bodies of the area leading to water and soil contamination, deterioration of ambient environmental quality and general state of sanitary conditions and raising lot of public health issues.
Farida has taken much care to address this issue by implementing low-pollution production processes and setting up world class Effluent treatment plant at its Tannery campus in Thuthipet, Ambur. This plant demonstrates a workable methodology for reducing environmental problems associated with leather production.
These steps have resulted in environmental benefits like reductions in water and chemical consumption and wastewater pollution.
Garbage heaps and dumps act as a breeding ground for mosquitoes and poses a big health hazard. Farida lends a helping hand to the local administration in regular cleaning of the garbage. Farida has dedicated two tricycles for garbage collection and the required staff. It has also installed garbage dumpsters in various Ambur localities for the households to dispose their garbage in an organised manner.
Another initiative of Farida towards a greener environment has been to plant trees. Farida staff volunteers along with Exnora International participate in cleaning rallies at Ambur. The volunteers plant saplings and place protective fencings around them. The teams also sweep and spruce the roads, and streets of Ambur, clearing it of garbage.
